Afghan Saffron Business to Business (B2B) matchmaking

April 6, 2021

On April 6th, 2021, CLDP, with support from USAID, partnered with the Afghanistan Consulate General in Mumbai to hold a virtual Afghan Saffron Business to Business (B2B) matchmaking event for Indian traders. The Afghan Saffron B2B capitalized on increasing demand for high-quality saffron in India by connecting Afghan producers to approximately 50 traders, importers, manufacturers, and wholesalers in the Indian market. The Afghan Consul General to Mumbai, Ms. Zakia Wardak, delivered remarks on promoting Afghan saffron to India, and several other high-level officials delivered comments on the importance of trade between Afghanistan and India. At the conclusion of the remarks, Afghan traders showcased their products virtually. The program’s aim was to increase the Indian market’s awareness of the high quality of Afghan saffron, and increase Afghan traders awareness of the Indian market’s needs and requirements. The Afghan Saffron B2B contributes to CLDP’s larger goals of increasing the commercial viability of Afghan businesses and promoting Afghan exports in international markets.

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