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West Bank: CLDP conducts Franchise Assessment for U.S. Companies

CLDP, in collaboration with the U.S. Department of Commerce’s Foreign Commercial Service (FCS) and International Trade Administration, conducted a series of consultations with current franchise owners, operators, and managers, for the purposes of assessing the legal and commercial franchise environment. In the past several years, the West Bank has focused on supporting prospective Palestinian investors to bring U.S. franchises. Through their efforts, the West Bank has seen a flood of U.S. franchises developing, such as KFC, Hardees, Dominos, and Popeye’s. Such franchises have positively impacted the social and economic welfare of the West Bank, bringing jobs and improved skills to workers as well as quality products and services to consumers.  As consumer demand for U.S. franchises continues to rise, CLDP, in cooperation with FCS, will be working to expand U.S. Franchises to the West Bank. The consultations provided essential insight on the current challenges that franchisors face during operations, specifically on the supply-chain side.  However, despite the obstacles, current Palestinian Franchisees have found creative ways to meet their development plan requirements and have proven that they are reliant entrepreneurs that are hungry to invest in more US franchises. Given that each U.S. franchise operating in the West Bank can provide anywhere from 100 – 3500 jobs, Palestinians are eager to foster consumer demand of U.S. franchises.

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