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Morocco: CLDP Hosts a Webinar on Global Artisan Brands’ Response to COVID-19

On October 15, CLDP hosted a webinar in partnership with ByHand Consulting to increase the export preparedness of artisans in Morocco. The presentation focused on how COVID-19 impacted the U.S. market for global handmade products and how to best understand changes in demand of U.S. businesses that are within the target markets of Moroccan artisans. The experts highlighted innovative brands that are excelling despite market challenges and outlined simple ways to stay connected to customers by using impactful messaging. The Moroccan handicraft sector supports one million jobs and is essential to the economic and political stability of the country. 

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