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Central Asia: Women Artisans Workshop at Creativeworld 2023

Artisan from Turkmenistan stands at the Central Asia Creativeworld 2023 booth
Women Artisans group photo at Creativeworld 2023

From February 2 – 7, 2023 in Frankfurt, Germany, CLDP partnered with USAID’s Trade Central Asia activity and the Smithsonian Center for Folklife and Cultural Heritage to conduct a workshop on marketing strategies and trade fair best practices for a group of 10 small and medium women-run artisan businesses-owners from Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The women artisans proceeded to apply newly acquired strategies, and best practices while exhibiting their handicrafts at Creativeworld, the world’s most important trade fair for the international craft sector. This in-person workshop formed part of a series of coaching sessions for the women-run artisan businesses on marketing and trade fair strategies tailored to the Central Asian region. At the end of the series, their businesses will be highlighted in a catalogue of handicraft products documenting fifty women artisans from five Central Asian countries, published by the Smithsonian. This event furthered CLDP’s goal of promoting women’s economic empowerment in Central Asia and supporting gender inclusive trade policies in the region.

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