On April 26th, CLDP, ITA and U.S. Embassy Islamabad co-sponsored a World IP Day conference in Islamabad conducted by the Intellectual Property Organization of Pakistan (IPO). The conference on Digital Creativity: Culture Reimagined stressed the importance of a strong intellectual property rights (IPR) regime in Pakistan, and the nexus between an effective IPR regime and a strong economy, including increased domestic and foreign investment. Its 200 attendees included representatives from the public and private sectors, and prominent speakers included IPO’s Chairman, the EU Ambassador, and the Minister of State for National Health Services, as well as leading members of the film and music industry.  In keeping with this year’s theme, all of the speakers addressed how the “digital revolution” affected their industry/area of expertise and innovation generally. Moreover, in addition to the benefits of the evolving digital technology and related IPR, speakers from CLDP and the U.S. embassy spoke on challenges that IPO, enforcement and customs officials, and the judiciary will face to effectively protect IPR in Pakistan.