Trade

April 21, 2020 - April 22, 2020

Guatemala: Workshop on Public Consultation and Interagency Coordination

On April 21-22, 2020, CLDP, in coordination with the International Trade Administration, will conduct a workshop on public consultation and interagency coordination for up to 100 government officials in Guatemala City, Guatemala.

March 18, 2020 - March 19, 2020

El Salvador: Optimizing Operations Through Intergovernmental Cooperation and Centrally-Published Information

On March 18-19, CLDP, in collaboration with ITA, CBP, and USDA, will conduct a trade facilitation workshop on optimizing operations through intergovernmental cooperation and centrally-published information for Salvadoran government officials and private sector representatives in San Salvador, El Salvador. Assessment trips conducted by CLDP have identified Article 1 and Article 8 of the TFA as necessary provisions for the Salvadoran government to deliver their notification of readiness to the WTO. This workshop is one of a series of workshops that target regional trade facilitation in Central America and is vital in helping El Salvador meet WTO TFA requirements.

October 22, 2019 - October 23, 2019

El Salvador: CLDP and USTR Conduct Workshop on Building Effective Marketing Strategies and Practices for Salvadoran Textile Industry

On October 22-23, 2019, CLDP and USTR conducted a workshop on ‘Building Effective Marketing Strategies and Practices,’ for approximately 100 government officials, academics, and industry representatives from El Salvador and Guatemala in San Salvador, El Salvador. Participants included Guatemalan and Salvadoran representatives from micro, small, and medium-sized textiles and apparel producers, academics from the Catholic University of El Salvador, and representatives of Hanes Brand’s Central America division.

Salvadoran textile and apparel producers of all sizes struggle with effective design and marketing, which affects their ability to create new business opportunities. These struggles are further intensified by a lack of training opportunities and higher education programs in design and marketing in El Salvador.

To address these areas of need, CLDP and USTR conducted a workshop on building and effectively implementing targeted marketing strategies. The purpose of this workshop is to build technical capacity to support the Salvadoran producers’ efforts to maximize opportunities by improving their independent marketing strategies. Strengthening the capabilities and efficiencies of the Salvadoran textile and apparel industry will enhance export opportunities along the full US – CAFTA-DR supply chain. 

The workshop served as a foundation to showcase effective marketing strategies tailored for the textile and apparel industry such as defining brand advocacy, strengthening presentation delivery, creating new opportunities, and improving targeted research and development efforts. To achieve this, CLDP and USTR called upon university professors, as well as industry leaders from the U.S. with extensive experience with trend forecasting, content creation, digital marketing, communication strategies, and sustainability. The presentations showcased prioritizing research and development, maximizing meetings with potential buyers, understanding global trends in marketing, and harnessing social media to innovate with limited resources. To conclude, the experts led the participants in interactive case studies that supported entrepreneurial development through creation of various marketing strategies.

As a result of this workshop, textile and apparel industry representatives in Central America’s Northern Triangle increased their understanding of the nuances inherent to communicating with customers through marketing campaigns, and how to effectively convey their respective brands through targeted marketing to enhance the industry’s competitive advantage. This workshop is part of a multiphase effort to improve regional economic prosperity in the Northern Triangle by strengthening the Salvadoran textile industry’s competitiveness through enhanced efficiency and communication within the integrated supply chain.

October 21, 2019

Washington DC: CLDP Joins TIFA Council to Report on Work of Expert Level Working Groups

CLDP Attorney Michael Cofield participated in the U.S.-Central Asia Trade and Investment Framework Agreement annual meetings on October 21-22, 2019 in Washington, DC. On Monday, October 21, CLDP briefed the TIFA-level Working Groups on the work and results of the CLDP-facilitated regional Expert Level Working Groups on customs issues, standards, sanitary/phytosanitary measures, intellectual property rights, and women’s economic empowerment. 

September 24, 2019 - September 25, 2019

Honduras: CLDP Conducts Workshop on Technical Aspects of Microgrids

On September 24-25, 2019, CLDP conducted a workshop for the Honduran energy regulator, energy ministry and electricity utility on technical aspects of microgrid regulations. The workshop covered electricity rate design, energy efficiency, and interconnection. The workshop was a follow-up to the CLDP-led study tour in May 2019 to Puerto Rico. The Honduran regulator will be procuring a consultant in early 2020 with the financial assistance of the Interamerican Development Bank to draft the microgrid regulations. Microgrids represent an opportunity for both rural electrification and economic development in rural and industrial areas. Due to the degradation of Honduras's transmission and distribution lines, American companies, particularly textiles companies looking to take advantage of the Central American Free Trade Agreement, have been more hesitant to invest in Honduras for fear of burning out expensive equipment in a power outage. By allowing companies or industrial parks to have their own microgrids, it will spur economic development and job creation.